What is a responsive website?
Responsive websites are designed to be compatible with all mobile devices. As you reduce your screen size, all the elements move accordingly to fit the screen. This makes sure that your website is accessible to as many people as possible. In fact, the office for National Statistics in the UK said that "access to the Internet using a mobile phone more than doubled between 2010 and 2014, from 24% to 58%". The demand for mobile friendly websites is huge, and if you're website isn't responsive in 2015, you're falling behind and losing potential customers. If you need convincing further, take a look at some other responsive website statistics below.
Why choose a responsive website?
49 million people in the UK have a smartphone, which is 64% of the population
In 2014, 38 million adults (76%) in Great Britain accessed the Internet every day
21 million more than in 2006, when directly comparable records began
74% of all adults bought goods or services online
up from 53% in 2008. Clothes (49%) were the most popular online purchase in 2014
22 million households (84%) had Internet access in 2014
up from 57% in 2006
16% of adults in the UK live in a mobile-only home
Fixed broadband Internet connections were used by 91% of households